Ultimate Cycling Sponsors: The Top Companies That Should Invest in Sponsoring Cycling

There are a ton of companies in existence right now that would benefit from sponsoring cycling. The newest sponsor to put their hat in the ring is American Beef, a less obvious choice. Check out these ideas for potential sponsors.

Dunkin’ Donuts
The Dunkin’ franchise have increased their exposure nation-wide in an attempt to expand their empire into the western portion of the US. Nearly every corner in Boston has a D&D, but there are almost none on the west coast. What better way to raise awareness of the Dunkin’ brand than to sponsor a domestic cycling team in the US? Plus, what would be cooler than a brown, orange and pink team kit?

Verizon Wireless
Verizon would be able to capitalize on the sport of cycling using their “Can You Hear Me Now?” campaign. They would be able to provide the communication earpieces for the team, so whenever the team won, their slogan to the cycling world could be “Can Your Hear Us Now?” Cell phone competition is fierce in the US (US Wireless, T-Mobile, Boost, Metro PCS, AT&T) and Verizon would be able to increase brand exposure at the myriad cycling events in America.

Slim-Fast Diet Drinks
Who better to promote a diet plan than pro cyclists? They are ridiculously skinny and are constantly watching their weight throughout the year. One of their slogans, “A Slim-Fast way of life,” would apply perfectly to cycling, which is a way of life as well as a sport. They could even extend the Slim-Fast diet product offering by initiating a diet program for athletes.

Tiger Balm
As they say on their website, “It has always been our belief that no one should be constrained from leading a full and active life because of aches and pains.” Well, who better to help showcase a product like Tiger Balm than pro cyclists? Their every day is full of aches and pains as they hunch over their handle bars 300+ days a year. The company, like Slim-Fast, would also have an opportunity to grow their product offering with a new chamois cream. They could call it “Tiger Bum.” Plus, they're unis would be super cool utilizing the Tiger motif.

UV Natural Sport Sunscreen
This company produces a sunscreen that features “natural ingredients that
are biodegradable and environmentally friendly.” Cyclists are in the sun more than almost any other athlete. Plus, they can’t have the harmful chemicals from traditional sunscreens on their bodies all the time. UV Natural would be the perfect fit for the environmentally and body conscious pro cyclist. UV Natural already has a sport type sunscreen, and could begin promoting it right away.

The above companies are only a few that could benefit greatly by a cycling sponsorship. Hopefully these companies will see this post and consider the proposition. If not though, at least cycling always has American Beef and various lotteries.