Lance Armstrong is now about a week away from his much publicized comeback to pro cycling, and he'll make his comeback on a custom Trek bike complete with LIVESTRONG art work. Armstrong has made it clear throughout the run up to his comeback that he is riding professionally again to raise awareness for the LIVESTRONG Foundation, and his new bike will ensure that he receives maximum exposure for his cancer awareness foundation.
Armstrong continues to train in Hawaii, using the steep climbs of the Pacific island to build his form ahead of the Tour Down Under. Many pundits have already written Armstrong off as a contender for the overall title in Australia, including Stuart O'Grady. But Armstrong has a penchant for surprising his followers, and the Texan may come in with good enough fitness to hunt for a stage win in the first Pro Tour race of 2009.
Regardless of whether Armstrong is a contender at the TDU, he will still undoubtedly receive the most media attention. From his custom bike (and probably team kit) to his status as the winningest rider in the race, Armstrong will be bombarded by the media on a daily basis, which is exactly how he wants it. Unlike in his first career, Armstrong is much more open to the media, and in the interest of raising awareness for his cancer initiatives will give the media unprecedented access into his comeback. A frequent Twitter user, Armstrong has even claimed that he may use the social media platform to update his followers during the race. All for the fight against cancer.
Thursday, January 8, 2009
Lance's Trek LIVESTRONG Steed Ready for Tour Down Under
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Labels: Astana, lance armstong, pro tour 2009, Tour Down Under, twitter
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